Brain Fartings: Pepsi's Design Strategy

Tuesday, February 17, 2009

I love seeing the thought process of how a design came to be...
Pepsi Design Strategy

IamOSI said...: though i'm not a fan of the new brand, i applaud their shear audacity in the creation of this "design strategy." just goes to show, it's not what you're selling but how you sell it. pepsi dna? gravitational pull?! classic.; February 17, 2009 at 12:49 PM
Hando Verfist said...: i am all for different approaches when it comes to being a creative. left brain, right brain, you stumble on and discover relationships you might not have ever thought of. the ol' thinking out of the box. the problem i have is that when the research and making connections are done, was it all worth it? couldn't i have just easy said, "redesign brand and logo and incorporate following themes: global, 3d, spherical, & positive feel.

then again, the exercise is necessary for the dialogue to happen. its storytelling for the client, right?; February 18, 2009 at 1:02 PM