Tuesday, February 17, 2009

random thought...

what if we lived in a world where we did not have to advertise a product on its package? the only graphics would be the product image, the product name and the company's website on completely 100% recyclable material. there would be less time wasted on coming up with a great marketing angle to showcase the product in its not-so-green thermoform case, with super fancy metallic foil paper and eye-catching gloss effects on its outer box, which would typically have a large carbon footprint. and people would have to research the product on the web before they came into the store. or if they didn't have internet at home, they could do the research at the store kiosk.

oh, and when companies actually create green packaging, it wouldn't just be a marketing scheme.

just a thought.


DynamiteSouldier said...

Isn't Apple already advertising their products based on strictly their products? I'm not sure if they use 100% recyclable material though. I like the idea of researching the product online or at a kiosk. All that packaging cost can go to videos of actually using the product instead of printing images of consumers using the product on packages. Plus, some of the people they use on those packages look lame and cheesy, especially on kids' toy packages.

OneSickIndividual said...

if only. by the time everyone gets their grubby little hands on it, the product itself seems to always take a backseat to how it should be sold. its as if all the time wasted to come up with this superfluous bullshit is done to hide the fact that they really aren't adding any value to what has already been made.

and it is sad how the "green" movement has become a marketing ploy. if the force-feeding of the green idea doesn't taper off soon, there will be a back-lash.