what if we lived in a world where we did not have to advertise a product on its package? the only graphics would be the product image, the product name and the company's website on completely 100% recyclable material. there would be less time wasted on coming up with a great marketing angle to showcase the product in its not-so-green thermoform case, with super fancy metallic foil paper and eye-catching gloss effects on its outer box, which would typically have a large carbon footprint. and people would have to research the product on the web before they came into the store. or if they didn't have internet at home, they could do the research at the store kiosk.
oh, and when companies actually create green packaging, it wouldn't just be a marketing scheme.
just a thought.