Guerrilla marketing in New Zealand.
Monday, March 23, 2009
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4 comments:
Tight... borderline vandalism.
..a lot of hardcore graffiti heads take offense to marketing like this..
...personally, i think its dope..the difference is that..in most cases, companies pay to do this...
lol... It took me a while to get it until I saw the wooden stakes at the bottom. If anything, graff heads can just write over these to ruin their marketing. I would splash a bucket of red paint all over this for irony.
i think its a fresh and innovative way to get people's attention. i can see why some graff heads and regular folks take offense when marketing uses graffiti based counter-culture ads. they have a taste of illegitimacy. but i see no reason not to share the street with powerfully creative ads that shake up the norm.
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